Upzing Blog

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So… what exactly is an Upzing?

We’re so glad you asked!

Upzing automatically boosts your digital ads into the top position during TV commercials, to increase click-through rate (CTR), conversion rate, and sales at the precise moment interest and awareness are at their highest.

Sound good? We thought you’d like that.

In addition to being the name of our platform, we also call each one of those “boosts” an Upzing. And you can create multiple Upzings, for multiple digital ads, and for multiple TV commercials.

So now you might be asking, “What does all that mean?”

Let’s look at an example.

Say, for instance, you’re a local Toyota dealership wanting to promote your RAV4 inventory. You might create Upzings to sync your RAV4 digital ads with one or more of the following:

  • Your own TV commercials
  • National RAV4 and/or national Toyota campaign commercials
  • Commercials from competing local Toyota dealers
  • Commercials from competing local dealers of other brands, i.e., Mazda, Nissan, Honda, etc.
  • Competing/comparable model commercials, i.e., Honda CRV, Nissan Rogue, Subaru Forrester, etc.

When a commercial that falls into your selected parameters airs, an Upzing is triggered, temporarily boosting your digital ads precisely where and when interest and awareness are at their highest. You’ll get more click throughs, more conversions, and more sales, even as your cost per conversion declines.

But the Toyota example is just one possibility.

Upzing is equally effective if you’re a local burger joint, a regional grocery chain, a distributor for a national brewery, and many, many more.

Basically, if you sell it, and you advertise it online, you can Upzing it.

Once your Upzing is created and active, its performance can be measured directly within your ad account. Going back to the RAV4 example, Upzing will create a separate Ad Group in Google Ads which is used only for your RAV4 Upzings. To measure performance, you can compare your RAV4 Upzing Ad Group to your original RAV4 Ad Group.

Experience has taught us that your Upzing Ad Group will outperform the original, improving click and conversion rates by as much as 85% while reducing cost per conversion by as much as 35%.

So what are you waiting for? Sign up today!

Still not convinced? Contact us and we’ll be more than happy to answer your questions.

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